Luxuary neck pillow packaging
for
/packaging design
Asked with finding a new way to present and package the latest luxury neck pillow form Go Travel. it needed to be presented differently and communicate the quality and performance of the design of this pillow while keeping to the design fitting to the Go Travel brand.
TRAVEL ACCESSORIES // PACKAGING
STAND uP WRAP
To differentiate from the competition and from the rest of the products in the ‘Go’ range I looked to flip the orientation and have this pillow with shoulder cushions tending upright.
The material used allowed for the product details to be seen from all angles. the construction of the wrap provided a number of functional opportunities. THe pillow storage bag which came with the pillow was house in the middle area, safely held by the front and back walls of the wrap while also providing space for the graphics. The side panels had grab sections so the a potential customer could get a good feel of the texture, materials and memory foam within before hand. THe corner hole held the pillow securely in place by surrounding the adjustable closure straps but also highlighted them and allowed them to be trailed.
The wrap held the pillow very securely and added minimal silhouette to the shelf or hanging space needed.
/concept sketching
