/logo
/brand
/graphic
/packaging
A bold, playful, non-alcoholic beer brand keen to express their love for living life, facing everyday challenges and the great Canadian outdoors.
District Brewing Co. / Canada.
A re-design of the brand and packaging for Hero non-alcoholic beer from District Brewing Co. They wanted to modernise and give their non-alcoholic range a lift and distinctive style focused on a new aspirational active consumer base that are keen to enjoy life while not taking it too seriously.
/Logo Design
Re-design of the ‘HERO’ logo.
Old Logo
New Logo
Standard logo guideline, part of the brand guideline for ‘HERO’ non-alcoholic beer.
/guideline specs
/can design
PALE ALE - Mountain range
IPA - Hiking trail
The final design concept came from the idea of goals, challenges and achievement.
The designs both play with a simple design elements with lines emanating from the form, it adds a pop and intended to attract a younger audience and add a shelf presence without being too busy.
Represented in the design with images of being outdoors and active, taking on the day and the challenges ahead. A beer that won’t hold you back from what you want to do and where you want to be.
It gives a great space to play and flex with the brand colours in a playful way and creates a recognisable brand style that would work across many platforms and mediums.